UK announced as 'World Leader' for Vegan Food launches

The UK is officially the world leader for vegan food launches, according to data from market expert Mintel.

Posted on: 22 January 2019

Plant-based eating

When it comes to plant-based eating, Germany has long been ahead of the game with recent reports confirming that 10 percent of the population describe themselves as vegan or vegetarian, and an impressive one in 10 new articles feature a vegan label. However, new data from market research firm Mintel has revealed the UK has now taken the helm.


Thanks to initiatives like Veganuary, there has been a sharp rise in the number of Brits opting for meat-free alternatives, which has subsequently led to more vegan articles being released. In fact, Mintel reports that around 16 per cent of new food launches in the UK in 2018 were vegan, doubling from eight per cent the previous year.

Vegan lifestyle in 2019

The beginning of 2019 has already seen a number of major brands launch vegan options to their line-ups. From Greggs’ new vegan sausage roll and McDonald’s vegan-friendly Happy Meal to TGI Fridays “bleeding burger” and Waitrose’s ‘fishless fingers’, more and more companies are beginning to accept that veganism is now a mainstream lifestyle choice.

And, according to Humane Society International UK (HSI UK), the vegan market is going to continue to grow.

“With consumers’ increased knowledge about animal suffering in the food industry, and supermarket giants and restaurants competing to launch exciting vegan options, it is no wonder that eating meat-free and dairy-free is now firmly mainstream in the UK,” said Charlie Huson, forward food programme manager at HSI UK.

“The fast pace of rising interest in food that is animal, eco, health-friendly, particularly amongst young people, signals that we have likely only seen that beginning of what is set to continue to be a boom in vegan-eating in Britain.”

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